A widely misunderstood concept is the "business plan." MBA's are taught to write a business plan then execute the plan. The trouble is your written document is rarely correct. Business plans are a point in time; a Business Model is dynamic, always adjusting and informed by new information. Here's how we do it:

• Value Proposition Design and Testing

• Business Model Canvasing

• Rapid Prototyping and Validation

• Compelling Business Model Storytelling